SEVEN STEPS TO BOOST YOUR SEARCH ENGINE RANKINGS

What happens when you search something on Google or Bing? 

You get numerous web page links which provide information relevant to your search. Have you ever observed that these web page links change their position from time to time, even though you type the same key word? This is because Search engines like Google (Google site ranking) , Yahoo (Yahoo site ranking) and Bing (Bing site ranking) rank web pages time to time based on various parameters. 


In this article we are going to discuss 7 important steps to improve your website ranking in search engines like Google, Yahoo and Bing. A good search engine ranking can ramblingly improve visitors to your web site or blog. This indirectly boosts your search engine marketing(SEM) also.They are …

 1    TITLE AND META TAGS: 

The title and meta description of your web site is of prime importance in analyzing the type of website/ blog you are running. Let me explain! We have millions of web sites and each web site carries information on specific field. Lets’ talk about Techno talks 4u, which is a blog on Technology. But how do search engines know this? So they simply read your <title> tag in your web page HTML and their associated Meta descriptions. This is one prerequisite for every web site or blog. The title tag is the NAME OF YOUR WEB SITE, and the Meta information provides (such as description and key words) information on CONTENT of your web page. Search engines like Google or Bing analyzes the name, description and key words of your web page and stores them in the form of index pages. So when a visitor enquires about a specific topic, based on the key words and description provided by the web pages, their links are shown as search results in a sequential order. 

This order of presentation of various web pages with relevant content is called SEARCH ENGINE RANKING. So the top ranked web pages appear first.

Web pages with good title and complete meta description rank better.

Hence title, description and key words play key role in optimizing web pages for search engine and help in better ranking.

 2    WELL PLANNED WEB SITE FLOW CHART:

All the pages on your website should be visible and easily reachable. The main page should have valid referral links to all the remaining pages on web site. For example, if I have a web site with a main landing page and 3 additional pages. The links of all these 3 pages should be present on the main landing page. 

It is always better to use “<a> href </a> attribute to link your additional  pages.

But having too many links on your web page may hinder its visibility in Google results. Hence try to limit them. The structure and flow chart of the web site should be smooth and simple. Complex designs have more chance to hide data which may make search engine optimization incomplete. 

Web sites with simple or less complex hierarchy rank better.

Compatibility of websites with various web browsers can also have an impact on their Google rankings. Web sites which are compatible with most of the browsers rank better



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 3    CONTENT MANAGMENT: 

Good content is the heart of a website or a blog. Worthy content always comes in combo with good search engine optimization. Search engines like to rate a web page based on the visitor’s flow to your web site or blog. But prime importance is given to content. The content we provide in web pages should be clear and relevant to the meta description of the web site or blog.
Mobile platforms transformed the pace of internet. With the advent of Android, Apple and Windows phones, the availability of web information has become wide spread. But web sites and blogs which are mobile friendly have an edge in this regard. 

A mobile friendly web page ranks much better than its counterpart in Google rankings

But how do I know whether my web site is mobile friendly or not? Google has provided mobile friendly testing tool (click here) to test your web site pages (Google website checker) and know the errors. The loading time of web sites plays a key role in Google rankings. 

Sites with good loading times rank better when compared to others. 

But how do I know my sites loading time? There are many web sites available to test your web site or blog loading times. Page speed insights (click here) is one of the best sites by Google to test your web site loading time.

 4    ROBOT.TXT

Google bot is a specially designed algorithm or software that continuously crawls in to web pages. It analyzes web pages of your website or blog, reads it’s content and relates it to other web pages with similar content. This helps Google in ranking your web page among your competitors. But analyzing and ranking unnecessary pages in your website may effect your search engine ranking. In this regard, we can guide search engines to crawl into specific web pages which are important leaving unnecessary web pages, aside. This can be done by using a file in your web site called “Robot.txt file”. Robot.txt file clearly commands/ guides search engines to crawl into specific web pages leaving unnecessary pages. This can boost up your Search engine ranking. 

Use custom robot.txt files to specify search engines, which pages to be crawled in and which pages shouldn’t.

You can create a customized robot.txt file for your web site from small seo tools (click here) .

 5    GOOGLE SEARCH CONSOLE: 

Google bot regularly scrutinizes web sites for new web pages. But at times some web pages may be over looked which fail to reach Google search results. hence Google has provided a great tool called “Google search console”, where you can directly submit your web page to Google through “site maps”. A site map is a simple XML file with the web page’s Url, meta data of the Web page (name and description of web site) along with some additional information on web page updation.  In other words you are inviting Google to crawl into a specific web page using these site maps. Hence creating sitemaps for your web pages (important web pages) and submitting them to google search console is a good procedure. Once Google analyzes the web content in you web page, then it creates an index of your web page. These indexed pages will be shown in google search results. Click here to read about creating site map for blogspot.

 6     SERVER PROTOCOL:
Google continuously searches for any change in the content of their indexed pages. It sends conditional enquiries to servers to find out the following questions:
  • If any change has been made to the web page
  • What change has been made to the web page
  • Since when the modification has been done.
The above protocol is done by “if-modified-since” HTTP header. Hence the server hosting you web sites should be “if-modified-since”compliant, for maintaining and updating your indexed web pages. It’s important to find out whether your web server supports “if-modified-since” HTTP header or not

7     SECURITY:
Most readers prefer a secured and encrypted connection over a non-encrypted connection. Hence web sites and blogs with HTTPS connect rank better than HTTP connections. 

Encrypted connections provide a sense of trust among your readers which can boost up your loyal visitor’s count.


So follow these seven steps. Make necessary changes in you web site or blog. This can really boost up your search engine rankings. 

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